Preliminary Program - (Vet Track Registration here)
Note: The VHMA is co-sponsoring these sessions and you can earn up to 6 hours of CE credits for your Certified Veterinary Practice Manager (CVPM) requirements!
Saturday, September 11, 2010
7 – 8:00 a.m.
Breakfast and Networking with all BlogPaws 2010 West attendees
8:00 – 9:00 a.m.
Morning Keynote session with all BlogPaws 2010 West attendees
9:15 – 10:30 a.m.
Vet Track Keynote:
“Why a Practice Should Have a Web Site and be Involved in Social Media”
Speaker: Geoff Tucker, DVM Equine Practitioner
Dr. Tucker will be speaking on building your practice by connecting with clients (current and potential) via the web, Twitter and Facebook. He has successfully built his practice around the country and Canada by reaching out with information about equine dentistry.
10:30 – 11:15 a.m.
Networking Break with all BlogPaws 2010 West attendees
11:15 a.m. – 12:30 p.m.
"The Internet and the Vet:
How Expectations are Changing Between Veterinarians and Their Clients"
Speaker: Nancy Kay, DVM, DACVIM, Author of Speaking for Spot
Dr. Kay will address how the Internet has changed the doctor-client relationship, covering such topics as pet health care Internet research, the ability to communicate electronically with the DVM and hospital staff members, purchasing prescriptions off site (Costco, Walgreens, online pharmacies), and information about pet health insurance.
12:30 – 1:45 p.m.
Lunch and Networking with all BlogPaws 2010 West attendees
1:45 – 3:15 p.m.
“Legal Concerns for Veterinarians on the Web”
Speaker: Douglas Jack, Lawyer, VETLAW
Mr. Jack will cover client confidentiality online, diagnosing/recommending on the web, and monitoring your practice (brand) online - both from a client perspective and former employees.
3:30 - 5:00 p.m.
Panel Q & A:
A moderated open discussion with attendees and veterinary professionals who currently use social media to build, develop and market their private practices, corporations and non-profit organizations.
Panelists:
Moderator: Larry McDaniel, DVM – Corporate blogging and moderator.
Jessica Vogelsang, DVM – Blogging as a veterinarian, mom and animal lover.
Lorie A. Huston, DVM – Writing for the web and SEO (Search Engine Optimization) tips.
Richard Young, DVM, ABVP – Using Facebook to connect with clients.
Cathy King, DVM, PhD, World Vets CEO - Outreach, volunteerism and using Facebook to reach a larger audience.
