View/Download a copy of the BlogPaws 2011
Agenda-At-A-Glance (Preliminary; PDF 275KB)
More details on the BlogPaws 2011 preliminary agenda follow (subject to change):
Thursday, August 25, 2011
1:00 - 5:00 p.m. Special "ACES" Workshop: Mike Arms, Krissie Newman, & Angela Morris
Sponsored by:
Special event: Animal Center Education Services (ACES) workshop
with Mike Arms, president of the Helen Woodward Animal Center,
Krissie Newman, co-founder of the Ryan Newman Foundation, and
Angela Morris, Coordinator of P&G Pet Care's Office for Animal Welfare.
Animal lovers and animal welfare advocates from around the world have made the “pilgrimage” to Helen Woodward Animal Center in Rancho Santa Fe, California to learn the Business of Saving Lives by attending HWAC’s three-day ACES workshops. BlogPaws sponsor, P&G Pet Care, is proud to offer a special three-hour ACES “blogger edition” as a pre-conference event for a limited number of BlogPaws 2011 attendees.
In this dynamic session, Mike, Krissie, and Angela will provide bloggers more effective ways to find families for orphaned pets. Attendees will leave armed with lifesaving information to increase adoptions and lower euthanasia through tried-and-true techniques to improve fundraising skills, education concepts, volunteer management, public relations, and marketing efforts.
NOTE: This workshop does not cost extra, but advance registration
is required and there is limited seating available.
Contact caroline@blogpaws.com to reserve your seat!
6:30 p.m. BlogPaws Opening: Welcome Cocktail Reception
Friday, August 26, 2011
7:00 a.m. Breakfast
8:00 a.m. Keynote Address by Rescue Ink
9:15 a.m. - 4:15 p.m. Education Sessions, Lunch, Networking Breaks
4:30 - 7:00 p.m. Disney's Spooky Buddies movie - first press screening!
Saturday, August 27, 2011
7:00 a.m. Breakfast
8:00 a.m. Keynote Address by Heidi Ganahl
9:15 a.m. - 3:45 p.m. Education Sessions, Lunch, Networking Breaks
3:45 p.m. Closing Keynote Address by Francois Gossieaux
4:45 p.m. Close of Event and Donation Presentations
6:00 p.m. Cocktails, Light Dinner, Networking
If you want to learn more about our speakers, visit our speaker page.
The program as presented here is subject to change. Stay tuned for
a detailed date/time version.
Demystifying Search Engine Optimization:
Everything a Blog Newbie Needs to Know About SEO
MICHAEL AYALON - Pet Web Designer
Authentic Influence: How to Use Social Media
to Expand Your Influence, & Grow Your Blog or Business
This session will give you a CLEAR place to focus your energy
(no matter how much experience you have) and you'll get help hitting
the delete key on any social media marketing that isn't working.
You'll learn what to do to build your IQ (Influence Quotient) and
more importantly, you'll exhale!
LENA WEST, Founder & Chief Social Media Strategist, xynoMedia
Publishing Options in Today’s Digital Environment
This panel will help participants cut through the confusion and prepare
their content and themselves for their best publishing opportunites.
Hosted by experts in self-publishing, traditional publishing, and book
marketing, the panel will address common concerns and questions. Bring
your hardest, most confusing issues - you'll get answers!
SUSAN DAFFRON, The Book Consultant
DOROTHY HEARST, Author, Promise of the Wolves and Secrets of the Wolves
PENNY SANSEVIERI, Author Marketing Experts
Leveraging Niche Blogging for Success
How do you write content for a specific niche, day after day? What kinds
of niche blogging are most attractive to other bloggers and to brands?
What do you need to know about niche blogging - from a blog perspective?
From a sponsor/brand perspective? These talented panelist will answer all
of your questions and show you how to be the best niche blogger, ever.
TONI EBERHARDT, PetSmart Senior Manager of Public Relations & Social Media
DAYNA HILTON, Firehouse Dog Publishing
JILL LANE, Mom to Travelin' Jack
Creating a Compelling Brand:
Attracting Readers, Sponsors and Advertisers
How do you set yourself apart from others? Why should someone
spend their precious time with you vs. going to the dog park,
cleaning the cat litter, getting a calcified piece of plastic ball
pumped from their pooche's belly? (I kind you not!) Whether you
are a beginner or an advanced blogger, one of the biggest challenges
is creating interesting, complelling content that keeps readers coming
back for more. Come to this session for tips, tools and ideas that
will attract new readers, build strong interactive brand and community,
and make you attractive to advertisers and sponsors.
HOLLY BUCHANAN - Buchanan Marketing, LLC
MICHELE MILLER - Wonderbranding
Flat Pet Workshop – How to Make Your Pet into
a Fun Cardboard Traveling Companion
What's a Flat Pet? It's a flat duplication of your own well-loved pet
which you can take everywhere you can't take the fluffy version!
Bev Van Zant will teach you how to make your own Flat Pet in this interactive workshop. If you want to make your own flat pet at the conference, ten lucky attendees who RSVP in advance can do just that! Email caroline@blogpaws.com for details and to reserve your spot. All are welcome to attend and see just how it's done! BEVERLY VAN ZANT - Flat Tyler and MyFlatPet.com
Got Something to Talk About?
Grow your Audience Through Guest Blogging
Have a great blog but feel your traffic is lacking? Find out how to
boost your engaged readership using guest blogging.
-- Figure out who to approach as a guest blogger
-- Understand content licensing agreements
-- Maximize your benefits from the increasted traffic
And more...
LAURA BENNETT - Founder Embrace Pet Insurance
JANE HARRELL - Petfinder
Wait, Where Did You Hear That? The Importance of Leveraging
Credible Resources
The Blogosphere is filled with more misinformation than information.
When push comes to shove - the cream rises to the top among bloggers
who are also journalists, acting as sources of credible infomration. If
you are blogging, you need to focus on the big picture - finding credible
sources and targeting your story toy our main audience.
STEVE DALE - CABC, pioneering blogger and broadcast, print journalist
You Said What!?!! Basic Writing and Communication
No matter why you blog, paying attention to proper grammar
and usage will help you attract and maintain readers. If the
thought of taking a hard look at your current writing skills has you
biting your nails, attend this session, take out a pencil, and gnaw
on the eraser instead. By recognizing the most common blogger
errors and learning how to avoid them, you will quickly improve
your writing and your blog will move to the front of the pack.
KYLA DUFFY - Happy Tails Books
Can You Make Money with This Thing?
Exploring Monetization Options
Being paid to talk about something you love sounds like a dream,
but it doesn't have to be. Learn about the benefits of a variety of
advertising methods including ads, affiliates, Amazon stores, and
more. Explore pitches and learn how to properly pitch a brand.
LETICIA BARR - Savvy Mama Media, LLC
LAURA FRANKLIN - Better in Bulk
KELLEY WHALEN - The ¢entsible Life, Blogger
Social Media: a Beginner’s Guide to Building Your Influence
Learn how social media tools like Facebook, Twitter and LinkedIn
can bring world wide exposure to your writing. Develop a good
understanding of the best, and different, strategies used when
promoting your work on each soical network.
MICHELE MASKALY - Maskaly Media Consultants
The Wonderful Widgets of Oz
How to Add Dynamic Content to Your Website or Blog
with Widgets and Social Media Plug-ins
Go beyond comments and "contact us" forms and add an additional
level of interactivity to your website or blog in a few simple clickes.
LAUREN SPENCER - Fetching Communications
No Blog is an Island – Linky lists, Blog Hops and More -
Tapping into Your Own Community to Build Traffic
A light presentation that will focus on community building, blog
technology and how to make the tools and tactics your bloggie
friends are using every week work for you, too!
NEIL BROGAN, Blogger Extraordinaire
FELISSA ELFENBEIN, BlogPaws Team, Two Little Cavaliers
Snag the Publisher, Advertiser, or Sponsor of Your Dreams:
How to write a Killer Proposal!
Whether you're dreaming of finding a publisher for your book or if you
want to make money with your website/blog, you need to put together
a killer proposal! This seminar will offer you tips and insights on how to
put together a proposal that grabs a potential partner's attention.
ROBBI HESS, editor and publisher and BlogPaws' blog manager
Is Anybody Out There? Using Analytics to Measure Your Reach
You're Tweeting, have a Facebook Fan page and a Blog to
juggle, but how do you know if you're reaching your audience-
or if all your had work isn't going to waste? Using a variety of
analytics, there are simple ways to dig deeper into discovering if
you're reaching ten people or ten thousand! We'll share a surprising
story of how one well-time Tweet, analytics and the clever use of
social media changed the life of one feral kitten!
ROBIN F. OLSON - Covered in Cat Hair
SAM MOORE - Resonetrics
Email Marketing
Yes, you can teach an old dog new tricks! Email makreting - the
original Social Media - is alive and kicking, if done correctly!
Learn some advanced tactics and techniques to put some teeth
into your email marketing campaigns. This session will feature
actual case studies and specific strategies you can use to grow
and support your online communities.
GENE SOWER - Samson Media.net
Beyond the Blog: Getting Your Platform, Business or Cause
Covered in Traditional Media
Breaking through e-coverage and getting covered in traditional
media circles.
CAROL BRYANT- FIDO Friendly Magazine
RYAN RICE - Houston Dog Blog
Pet Blogging: Your Next Career Move
Have you dreamed of quitting your job and becoming a full-time
pet blogger? Laurie Ruettimann, a blogger and crazy cat lady who
runs one of the most successful career website on the internet, will
walk you through the six steps you need to consider a switch from
full-time employee to pet blogger.
LAURIE RUETTIMANN - Advisor, Columnist, & cat servant
Unleash Your Inner Movie Producer: How to Make (Easy)
Videos to Engage Your Audience
Simple, practical tips and tricks about the entire process
of videomaking from idea to finished video.
KENN BELL - Dog Files
The E-Book – From Digital to Print: A DIYer's Journey
Creating e-books, self-publishing in both digital and print,
with a little marketing thrown in!
DEBBIE JACOBS -Green Rivers Dog Care & Cafe
Typepad Tips, Tricks & Techniques
This session is for bloggers using Typepad. Tom will demonstrate
some common tips and tricks then take your most difficult problems
and solve them with you.
TOM COLLINS - Co-Founder, BlogPaws
The WordPress Workshop – Tips, Tricks & Techniques
This session is designed for bloggers on WordPress and those who
are interested in using it. We will outline basic WordPress plug-ins
and design tips from initial upload to branding.
NIKKI JESKE - Design Coyote
Copyright Basics for Bloggers & Staying Out of Trouble
with the FTC
This session will cover contests (rules & regulations), updates
from the FTC, and copyright law.
EMILY CAMPBELL - Dunlap Codding, P.C.
MARY ENGLE - FTC.gov
DONNA DECLEMENTE - DDC Marketing
Attract, Engage, Repeat: Improving Blog Traffic
Get tips on how to make your readers feel engaged with you
and other readers (creating a community), and then make it
easy and desirable for them to return to your blog again and
again. Finally, ensure you are using the right tools to track
your methods and put your analytics to work for you.
LAURA FRANKLIN - Better in Bulk
FADRA NALLY - Social Dialect
KELLY WHALEN - Owner/Editor of The ¢entsible Life, Blogger
I Am The Change – Tools and Techniques to Help Pets in Need
LYNN HAIGH - Frugal Dougal
JANE HARRELL - Petfinder
JESSICA VOGELSANG - Pawcurious (Dr V)
DORIAN WAGNER - Your Daily Cute & Catster blogger
Every Picture Tells a Story: Using Photography
to Increase Blog Traffic and Influence
Technical aspects of photography: exposure, embedding,
html code, how to remove backgrounds and how to use free,
online and/or professional editing programs.
BRETT CHISHOLM - Houston Dog Blog
Okey's Promise: Using Creativity
to Inspire Passion for a Cause
Visual artist, BZTAT (AKA Vicki Boatright), and youthful dancer,
Miah Thornton, will inspire and move you throught their artful
performance about the connections between animal abuse, child
abuse and domestic violence. See how a small rescued cat named
Okey inspired a movement to change hearts and minds about the
necessity of addressing animal abuse for the sake of children.
VICKI BOATRIGHT - Bz Tat the Artist
MIAH THORNTON - Blogger, Start the Change
CHLOE DIVITA - choreographer
